Your Cart is Empty

About Us



ABABY | Baby Superstore has been proudly serving families since 2005 with our family-owned warehouse and a dynamic website that sells across Australia. We firmly believe in the presence of an owner in our stores to ensure that the passion behind the products we stock is always present. We strive to provide our customers with a unique and handpicked selection of high-quality pregnancy, newborn and toddler products.

We now offer over 10,000 different products as well as a very busy hire and layby service. We layby for 4 months in store and online, at the sale price!

Today, ABABY | Baby Superstore offers a careful selection of nursing essentials, cloth diapers, baby carriers, toys, clothing, shoes, bath care and so much more. Organic and bamboo products have long been a staple at ABaby and we continue to offer a large variety of eco-friendly must-haves for Mom and baby.

Our customers at ABABY | Baby Superstore know that we care about them and their experience in our stores. Our staff listen carefully to provide assistance and educated advice. Whether you are popping in for a quick purchase or looking for education on cloth diapering, we strive to make your shopping experience fun, comfortable and stress-free. We offer hospital grade breast pumps and accessories for rent, we deliver orders locally for Moms who may be on bed rest or cannot get out of the house and all of our products are available for shipping Australia wide.

Gift buyers will love our Gift Cards which is accessible both in our stores and online. Our friendly staff are always available to help you pick out that ‘perfect’ baby gift. We create custom gift baskets that can be picked up in store, delivered locally or sent across Australia. We offer telephone shopping, complimentary gift wrapping and a one-on-one personal shopping experience that is second to none. At our stores and online, you'll find everything you need for those busy first years.

Price Match Policy

We understand that sometimes you can find a cheaper price on a product elsewhere. If you do find a cheaper price elsewhere we don’t want you to miss out so we are happy to match their price on an identical stocked item*.

Our Commitment to You

We are proud of our products. In fact, at one time or another, most of our team members have used them in their daily family lives. Our Promise is to offer new, exciting and fresh products for babies, toddlers, kids and their discerning mums and dads - all delivered pain-free and direct to our customers’ door.

12 Month Product Warranty

All warranty claims or faulty products must be directed to our Customer Service Centre. Customer Service Email Address –customercare@ababy.com.au (All emails will be answered within 48 hours). Customer Care Phone Number– 02 442 1010

Product Recalls

Remember that safety recalls don’t expire, so check our product recalls pages regularly, especially if you receive hand-me-downs or buy children’s products at a secondhand shop or yard sale.  Are your baby's and kid's toys and gear safe? Find out here.

Is your car seat still safe?

All child car seats sold and used in Australia must comply with the Australian Standard AS/NZS 1754 Child Restraint Systems for Use in Motor Vehicles. Fitting and using a child car seat correctly is just as important as choosing the safest seat possible. Find out here.

Expert advice

At ABABY | Baby Superstore, our product experts will understand your needs, explain the options, and help you make the best choices for you and your family. We’ll help you choose from over 30,000 items, including furniture, accessories, and everything else you'll need.