The only zip-up swaddle that allows your baby to sleep in a more natural position with arms UP.
Why arms up?
It is your baby’s natural sleep position that allows your baby access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing their cheeks. Medical research suggests that babies sleep better, & for longer, if they are able to self-soothe. So self-soothing = more sleep for the whole family.
The Swaddle UP™ is the only zip-up swaddle available that allows your baby sleep in the arms UP position. The Swaddle UP™ requires no complicated wrapping, so everyone can swaddle right every time.
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